Georgia – A $4 billion investment, thousands of new jobs and a production target of 200,000 vehicles a year. Georgia has secured one of its biggest automotive manufacturing projects, bringing a major German luxury carmaker to the heart of the state.
For Audi, the move marks a significant expansion into the American market. For middle Georgia, it promises a new industrial operation that could shape the region’s economy for decades.
Governor Brian Kemp and Audi CEO Gernot Döllner announced last week that the German automaker has selected the Middle Georgia Megasite in Peach County for its first manufacturing facility in the United States.
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The project is expected to create approximately 4,500 jobs, with production scheduled to begin in 2031. Audi plans to manufacture premium SUVs designed specifically for North American customers.
Work will unfold over several years. Site grading is expected to begin in 2027, followed by construction in 2028. Once fully operational, the factory is expected to have an annual production capacity of 200,000 vehicles.
“We are proud that Audi has selected Georgia as the home of their first U.S. manufacturing facility, delivering truly historic investment and jobs to middle Georgia,” Governor Kemp said.
Kemp credited years of preparation by state and local officials, including investments in the Middle Georgia Megasite, for helping attract the automaker.
The location was developed through cooperation between the Development Authority of Peach County and the Mid-Georgia Gateway Joint Development Authority, representing Peach, Houston and Macon-Bibb counties.
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Audi identified several reasons for choosing Georgia, including its available workforce, transportation infrastructure, established automotive supply chain and ability to support a relatively fast construction schedule.
The site offers rail connections through Norfolk Southern, with access to the ports of Savannah and Brunswick in under five hours. Hartsfield-Jackson Atlanta International Airport is approximately 90 minutes away.
Workforce preparation will also be central to the project.
Georgia Quick Start will collaborate with Audi to create specialized employee training programs and a dedicated training facility. Local technical colleges will begin providing instruction while the facility is being developed.
Döllner described the investment as an important step toward strengthening Audi’s position in the American automotive market.
“We have much greater ambitions for Audi in America, and Georgia will play a central role in making them a reality,” he said.
The new factory will emphasize flexible manufacturing operations, allowing Audi to adjust production as customer preferences and market demand change.
For Georgia, the announcement represents another major addition to its growing automotive manufacturing industry. The immediate focus now shifts from securing the investment to preparing the site, developing the workforce and turning the multibillion-dollar commitment into thousands of permanent jobs.
